Plastic Surgery in South Korea

Sociology group presentation: Plastic surgery * Plastic surgery is becoming one of the popular ways to change one’s physical appearance in South Korea. * People in Korea believe that looking good can change their lives. * 40% of the people in Korea think that they failed the interview are because they do not look beautiful. * 70% want to change their social status through plastic surgery. Reasons: * Influence of social media: Celebrities have perfect looking.This brings impact on people’ s The body modification I am going to talk about is plastic surgery. Plastic surgery is popular in today’s society, especially in South Korea. Most people do not consider themselves pretty. In a survey, 40% of the people who failed in the job interview think that they failed the interview is because they do not look pretty, and they want to change their social status from changing their appearance.And the first option they will choose is plastic surgery. Korea is a very competiti ve society. People are super competitive about their physical appearance. The social media in Korea is over exadragged, Why is Korea so competitive about appearance: in social media, the actor/actress appear to be so pretty and handsome, and they have higher social status based on how they look, so this had given a hint for people in Korea that how you look is important than what you know.This article had talked about that how high school kids think about the importance of plastic surgery. It was taken place is urban area and rural area to see the modernization’s impact on people’s idea toward plastic surgery. Media has very significant influence on people’s thoughts about their appearance. They believed that looking good is very important for employment and to succeed in life.

Pollution and Beautiful Sea Corals

Pollution Pollution is an issue of concern in the modern world that we live in today. There are many types of pollution, namely air, water and noise. Pollution in our environment will undoubtedly affect our quality of life. Our naturally beautiful world becoming ugly because it is suffering from the effects of environmental pollution. Pollution can also cause various health problems and other negative effects. Air pollution is caused by the emission of toxic gases from vehicles, factories and open burning. Nowadays, there are more and more vehicles on the road as society gets more affluent.More and more people strive to have a better quality of life by having the convenience of driving to their destinations instead of taking public transportation. Automobiles provides transport to millions people around the world to enable them to travel to their workplace, school and other places, therefore, the air around us is getting more polluted by the carbon dioxide that is emitted. Carbon mon oxide is another type of gas which harmful to the environment as it can cause the reduction of oxygen in the bloodstream. Another example of contributor to the air pollution is the manufacturing factories.The manufacturing of products in factories to meet the growing demand of society is also causing air pollution. Factories release toxic gases to the environment. Some factories also use coal to generate heat and energy. As a result from the burning of coal, carbon dioxide is released into the environment. Besides factories, many people are still practising open burning as a way of disposing their household wastes. Although burning our household wastes is a convenient way of getting rid of our rubbish, it is harmful to the environment as it contributes to the worsening of the air quality.As a result, air pollution causes people to suffer from health problems such as chest pain and asthma. In extreme cases, people can contract lung cancer. Water pollution is also a problem that we ar e currently facing. The marine life is the first to suffer from water pollution as they depend on the nutrients in the water to survive. As a result, we are robbed of beautiful sea corals and unique species of fishes. Besides ruining our marine heritage, the disappearance of marine life will affect the livelihood of fishermen, not to mention our source of food.Water pollution is caused by harmful waster from industries, farms and sewerage systems which are dumped into our sources of water such as rivers and lakes. This irresponsible act contaminates our drinking water and can cause serious health problems and can even culminate in death. Noise pollution is another form of pollution. Noise from heavy machinery and vehicles can cause hearing problems and in extreme cases, deafness. As there is growing number of vehicles on the road, we are exposed to noise pollution every day.The government in advanced countries encourage their citizens to take the public buses and trains by providing an affordable and efficient transportation system. This effort discourages people from driving their private vehicles and consequently reduces the number of vehicles on the road. We must work together to reduce pollution so that the future generations can live in a healthy, unpolluted environment. As the saying goes, precaution is better than cure. Lets hands on hands together by recycle and conserve the world for the better future.

Appiled Arts Essay

Although we now tend to refer to the various crafts according to the materials used to construct them-clay, glass, wood, fiber, and metal-it was once common to think of crafts in terms of function, which led to their being known as the â€Å"applied arts. † Approaching crafts from the point of view of function, we can divide them into simple categories: containers, shelters and supports. There is no way around the fact that containers, shelters, and supports must be functional. The applied arts are thus bound by the laws of physics, which pertain to both the materials used in their making and the substances and things to be contained, supported, and sheltered. These laws are universal in their application, regardless of cultural beliefs, geography, or climate. If a pot has no bottom or has large openings in its sides, it could hardly be considered a container in any traditional sense. Since the laws of physics, not some arbitrary decision, have determined the general form of applied-art objects, they follow basic patterns, so much so that functional forms can vary only within certain limits. Buildings without roofs, for example, are unusual because they depart from the norm. However, not all functional objects are exactly alike; that is why we recognize a Shang Dynasty vase as being different from an Inca vase. What varies is not the basic form but the incidental details that do not obstruct the object’s primary function. ?Sensitivity to physical laws is thus an important consideration for the maker of applied-art objects. It is often taken for granted that this is also true for the maker of fine-art objects. This assumption misses a significant difference between the two disciplines. Fine-art objects are not constrained by the laws of physics in the same way that applied-art objects are. Because their primary purpose is not functional, they are only limited in terms of the materials used to make them. Sculptures must, for example, be stable, which requires an understanding of the properties of mass, weight distribution, and stress. Paintings must have rigid stretchers so that the canvas will be taut, and the paint must not deteriorate, crack, or discolor. These are problems that must be overcome by the artist because they tend to intrude upon his or her conception of the work. For example, in the early Italian Renaissance, bronze statues of horses with a raised foreleg usually had a cannonball under that hoof. This was done because the cannonball was needed to support the weight of the leg. In other words, the demands of the laws of physics, not the sculptor’s aesthetic intentions, placed the ball there. That this device was a necessary structural compromise is clear from the fact that the cannonball quickly disappeared when sculptors learned how to strengthen the internal structure of a statue with iron braces (iron being much stronger than bronze). Even though the fine arts in the twentieth century often treat materials in new ways, the basic difference in attitude of artists in relation to their materials in the fine arts and the applied arts remains relatively constant. It would therefore not be too great an exaggeration to say that practitioners of the fine arts work to overcome the limitations of their materials, whereas those engaged in the applied arts work in concert with their materials.

A favorite item of clothing Essay Example | Topics and Well Written Essays - 500 words

A favorite item of clothing - Essay Example The large interior feels roomy and comfortable. The heaviness of the jacket on my shoulders reminds me I am wearing leather. Coolness meets my hands as I deposit treasures in my inner pockets. My outer pockets can feel light or heavy, depending on the items placed there. The whole jacket feels familiar, comfortable, and unique to me. As black as night without a moon, the leather is so dark it seems to reflect the light. The darkness is so black. The ebony color of my jacket reflects light, showing a white light bouncing off my jacket under direct artificial light. The only true way to appreciate the jacket’s true color is in natural light. Raven black covers the whole jacket, except for the zippers, buttons, and other sliver accessories. The silver twinkles in the sunlight. However, in artificial light the metallic twinkle is muted, depending on how close to the light I get. My leather jacket might look like any other leather jacket to the casual observer, but I would be able to pick my jacket out of a multitude of jackets. The arms are symmetrical like every other jacket, but the body is slightly longer than your average coat. Deep creases form in the arms of the jacket that match my arm bends and shape. The round buttons look like they came from button fly jeans. The round silver hoops hang off my jacket like earrings on a pretty girl. The pockets are creased from my cell phone, keys, and money placed there daily. My jacket is unique to myself, if not to others. The smell of my jacket is faintly leathery. Since it is an old jacket, the leather smell has faded over the years. If I use oil on the ancient leather, the smell becomes stronger. The strong leather smell is heady, but I prefer the faint leather smell. The faint leather smell reminds me of the warmth, security, and familiarity my jacket has provided me with over the years. Even after put up for the winter, the familiar smell beckons me

Cloud computing Thesis Example | Topics and Well Written Essays - 1000 words

Cloud computing - Thesis Example ACKNOWLEDGEMENT Immense credit for the study conducted on cloud computing basics and infrastructure goes to my Most Respectable teacher ________[Name of instructor]_____________. With utmost gratitude I humbly state my instructor helped me immensely throughout my study on ________________[name of course you have studied]__________ course in _________[Name of University]________. This thesis would have been incomplete without the critical assistance provided by them. The writers of the researches in pursued in order to compile a comprehensive study on Cloud Computing deserve utmost thanks as well as their enlightening works assisted me greatly and paved the way for me so that I could exercise to attempt the boundaries of knowledge with all my heart. Lastly, I express sheer gratitude for my parents, siblings and my extended family for providing their moral and financial assistance in the shaping up of this thesis. Aims and objectives The aims and objectives associated with the research report are to provide a comprehensive review of the current state of cloud computing.an introduction to recent phenomenon of cloud computing, which by some is stated to lead to death of personal computers as we know them today. It is for this purpose that a comprehensive study on cloud computing has been carried out keeping in account the intricacies that were possible at most. This was accompanies with the most important information that was up to date. Outline The report is aimed at writing a comprehensive narration of the core concepts of cloud computing. It is for the purpose mentioned above that the reports progresses as narrated in the outline below: I. Introduction: Thesis Statement: The revolutionizing and emerging concept of Cloud Computing is assessed for conceptuality and strength. II. Background. ­Ã‚ ­Ã‚ ­Ã‚ ­ A. Conventional Pre-Cloud computing infrastructures and architectures would be introduced. B. The way cloud computing differed from conventional networks would be explained. III. Architecture. A. Technology A. Technologically advanced devices that lay down the basis of cloud computing have been explored. B. Master Slave approach operating underneath. B. Cloud Storage C. Cloud Security IV. FUTURE TRENDS A. Hybrid Cloud Computing. COMPANIES INVOLVED. A. Insightful, Facebook, Amazon, Mosso. VI. REGULATORY ISSUES. A. Data Protection Act and its Salient features. VII. GLOBAL IMPLICATIONS A. Rising adoption and spread of cloud computing globally. B. ERP and the CLOUD. C. SaaS. D. Real World Organizations. VIII. ENTERPRISE CLOUD COMPUTING A. Concept, Implication and Strategies. IX. Conclusion A. Concluding the standing of cloud computing in the modern Era. B. Proposing Future expansions in the domain. THE STUDY CLOUD COMPUTING INTRODUCTION: ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­===================================================================== The phenomenon of cloud computing and the concept of clo ud is well known among the IT techies now. However, for a novice to get to know the basics of the concept the definition provided by the National Institute of Standards and Technology (NIST) is quoted as follows: NIST defines cloud computing in the following few words: â€Å"model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal

Ethics exam Essay Example | Topics and Well Written Essays - 1250 words

Ethics exam - Essay Example n technology today have been beneficial, but it has also held its disadvantages as well as such advances have been made by the use of establishments such as factories and processing plants which have also been responsible for playing a large role in the pollution of the environment. To right this wrong the society cannot depend on the government alone as this will be too big a task to be handled by one institution and thus they will require the cooperation and help of every individual involved. It should be noted that one cannot easily thrive in a harsh environment and thus it can be said that the progress and achievement that has been realized by the society has been due partly to the environment and resources that it has had to offer. Knowing this it would not be right for the human population to then turn around and continue to indulge in activities that they are aware are affecting the environment in a negative manner. As a means of showing our appreciation, it should be every individual’s responsibility to take it upon themselves to play a part in cleaning up the environment no matter how small a role one might perceive it to be (De La Torre, 2004). Knowing that the environment is being destroyed and doing nothing about it equates to destroying the environment and thus it should be noted that one should not consider themselves innocent just because they are not involved in the pollution activities that are happening around them. The environment was also given to the human race by the Lord, and while doing so he put us in charge of its care and thus it is our responsibility. Just as one would not sit back and watch their child die we should not be unmoved by the plight of the environment (Pope Leo, 1890). Taking care of the environment will benefit every individual in the after all so the task should not be taken up by a few people, but by every single person present in the world. The alternatives at our disposal, as opposed to taking care of the

Safety management Lab Report Example | Topics and Well Written Essays - 500 words

Safety management - Lab Report Example This study’s core focus encompasses thermal stress, which is exchange of heat with an ambient environment from a radiating body. However, this phenomenon may differ significantly based on varied factors besides location, which are climatic conditions, work demand and clothing. Hence, influencing workers’ conduct especially if they are working in a closed or poorly ventilated place to the extent some may exhibit irritability, working slowly or taking persistent breaks to go out where conditions are favorable. Therefore, the knowledge of this phenomenon is essential to engineers and other related experts in structural engineering when designing appropriate buildings in quest of installing proper ventilations. In this experiment, interval for elevation of temperature was at least 10 minutes in order to allow even distribution of heat and for the used equipments to stabilize for better results. Obtaining of the required results entailed measuring of both WBGTin and WBGTout coupled with tabulating them in a table for later comparisons when giving deductions. Hence, compare them though in ascertaining the premise of this experiment divergence will not show big margins. This experiment seeks to compare the two equipments’ accuracies based on their results. After having obtained the required materials and equipments required for this experiment, the second step was to set up the entire structure as shown in Figures 1, 2 and 3. This is to ensure after the commencement of the experiment observations are easy and devoid of errors in case of any incorrect setting of respective equipments or apparatus. Once the setting was complete, out of fifteen students they were to observed resulting data but in groups. These were to read varied temperatures quantities and recording them correctly after they have come to a consensus that they had taken respective readings accurately. The insistence of correctness in this experiment was to ensure its results do not minimum

Sale & Marketing assisgnment Essay Example | Topics and Well Written Essays - 1250 words

Sale & Marketing assisgnment - Essay Example Only quantifiable data are being grouped together and evaluated in this type of research. Qualitative research instead spawns non-numerical data. It emphasises on the collection of mainly verbal facts rather than quantities. Gathered material is then studied and produced in an explanatory and subjective manner (Patna, 2010). This gives us a slight idea of the area of concentration of both the research studies. Now let us do a comparison and evaluation of both the research methods. First of all we have to determine the goal of each research method. The key aim of a Quantitative Research emphasises more in counting and categorising features, and building geometric/statistical models, figures or simulations to explain the observations (Creswell, 2003). Qualitative Research in contrast delivers a complete descriptive explanation of the research topic. Like the name suggests, its results are not quantifiable but rather a detailed description of the analysis and observations made. Next we have to determine the usage of both the researches. Qualitative Research is best used for earlier stages of research projects, whereas Quantitative Research is recommended for the concluding part of the research (Experiment-Resources.com, 2009). Quantitative Research offers the researcher a clearer depiction of what to anticipate in his research as opposed to Qualitative Research. Here we compare the tools of gathering data in both the researches. Quantitative Research uses questionnaires, forms, surveys and other tools to collect statistical or quantifiable data (Dawson, 2002). In Qualitative Research, the researcher aids as the key data gathering tool (Experiment-Resources.com, 2009). The researcher can use various data-gathering approaches, depending upon the manner of the research. Examples of data-collecting strategies used in Qualitative Research can be focus groups, individual comprehensive interviews, descriptions, structured and

Obamacare Essay Example | Topics and Well Written Essays - 750 words - 4

Obamacare - Essay Example Ryn (2000) asserts that every generation has its governing intellectual and imaginative mind-set and matching design for doing things. The political setup of a country like the US offers a pattern of how a life dominant approach can present itself for the acting out of its possibilities. This depends on the type of expectations and underlying predispositions making up such a society. Obamacare is one such dominant approach enacted to address the pre-existing ailing American healthcare system. This healthcare policy reform was signed into the American law by President Barrack Obama in March 2010 to offer equality in accessing medical care services by reducing healthcare costs. Hence the Democratic Congressional leadership was charged with the responsibility of its implementation (Keller, 2015). They chose to address American healthcare needs by raising entitlement to medical services and controlling the insurance coverage. However, the policy continues to be criticized due to the natu re of the American politics surrounding its implementation. Goals of the ObamacareAccording to Tate (2013), the Obamacare policy seeks to fulfill four main goals. These are to ensure improved healthcare access which many Americans could not attain due to expensive health insurance. Hence they are able to enjoy affordable medical services and monetary assistance. Secondly, it aims at reducing the healthcare costs which had led to poor medical affordability thereby weakening the American economic system.

What Can One Person Do(IT IS NOT TITLE, JUST TOPIC) Research Paper

What Can One Person Do(IT IS NOT TITLE, JUST TOPIC) - Research Paper Example Studies have shown that â€Å"Urban sewage and industrial effluents to be the main factors responsible for deterioration of Ganga water quality† (Singh) It is a well known fact that natural resources are being exploited or abused in most parts of the world. And exploitation is carried out by humans themselves. One of the best examples of such exploitation of natural resources is the Ganges River in India. According to the CIA.gov, the water present in the Ganges River is considered as an essential resource to the India’s population, which is currently about 1.2 billion, is being massively polluted by them and misused as well. The reason due to which this pollution occurs is the overuse of the Ganges River. For what we see- is that River Ganges is heavily engaged in and used for carrying out religious customs and traditions. The Ganges River holds immense religious significance as well as the urbanization which is going around the surrounding of River Ganges. In my opinion, it is necessary that the River Ganges should be rescued from this pollution and its religious significance must remain sacred even if it means to stop and outmaneuver the religious practices in the River Ganges. Also, the economic development should be hampered in the area surrounding the river. According to Singh, he defines the River Ganges as the â€Å"trans-boundary† river of India and Bangladesh. It begins from a state of India named Uttarakhand and it clears and depletes into the Bay of Bengal. â€Å"It has total length 2,525 km river rises in the western Himalayas in the Indian state of Uttarakhand, and flows south and east through the Gangetic Plain of North India and go to Bay of Bengal through Bangladesh† (Rai) which makes it â€Å"the longest river of India and is the second greatest river in the world by water discharge† (Singh) It is believed that water is an essential but a scarce resource. In a country like India, clean water is a very scarce resource which is

A nobel economist's caution about government Essay

A nobel economist's caution about government - Essay Example For example, the U.S. Affordable Care Act has brought little change since its implementation in 2010, lowering the number of individuals without health insurance to 13 percent down from 16 percent. While there are some elements of truth that the American economy has exacerbated and that some policy interventions usually worsen off the economy, it is prudent to acknowledge that without a logical economic framework, the economy would simply shut. Economics provides the framework, which influences the performance of the economy for the betterment of the society. Economics as a science focuses on ensuring that the most is achieved out of limited and scarce resources as opposed to perfecting the society as Boudreaux and Zywicki postulate. Achieving the desired results out of an economic decision inclines on the dexterity with which policy makers or governments choosing which economic policy to implement for a given problem. As such, the dismal achievement realized in Obama Care and many other botched government intervention attempts are exhibitions of inaccurate policy choices rather than deficiency in economic thoughts. Nonetheless, the article is a food for thought that evokes de eper thinking and understanding of economic

Herodotus Thucydides Essay Example for Free

Herodotus Thucydides Essay The accounts of what happened in the past are known as history. People who recorded history in any way are called historian. As early as 5th millennium B. C, ancient Sumerians already recorded their history, making them the earliest historians. Many great historians were produced as history was being made. But simply writing history will not produce good historians. Good historians are not only producing written accounts of what they believed happened just for the sake of recording something, but can also provide genuine material or testimonial evidences of what they claimed happened which can be inspected, tested, reviewed, or retraced by others , can accurately record the facts without incorporating their own ideas or beliefs, can effectively transmit their recorded works through succeeding generations, and can bring their reader back to the past when the event actually happened (Simkin 1). The two most common ancient historians whom works are always being compared are Herodotus of Halicarnassus and Thucydides of Athens. Herodotus of Halicarnassus was known from his work entitled â€Å"The Histories† which was divided into nine volumes and was given the name of a muse- Greek mythology Goddess- for each. In his books, Herodotus recorded mainly the events happened during the Persian and Greek wars and the accounts of his journey throughout the Mediterranean and Black sea including the place he reached, describing the geography, faunas, and floras, and the people he met, taking into accounts of the stories, claims, ideas and beliefs of each individual (Zarit 1). With his early written descriptions of history, Herodotus has been known as the â€Å"Father of History† (â€Å"Herodotus Compared with Thucydides† 1). On the other hand, Thucydides of Athens was an Athenian military general known from his work entitled â€Å"History of the Peloponnesian War† which describes the battle between the Peloponnesian Alliance- led by the Spartans- and Delian Alliance- led by the Athenians (Maxwell 1). Thucydides escaped death caused by the plague that spread in Athens. This plague killed many famous philosophers and scholars, including the elite and common Athenians. Thucydides obtained fame and respect from his fellow Athenians with less effort since he came from an aristocrat Athenian family. He served in the military and later became a general which gave him easy access to account accurate information (Zarit 3). Thucydides has been known as the â€Å"Father of Scientific History† due to the historical accounting method he used, and has been called the â€Å"Father of the School of Political Realism† due to his unbiased account of different political views in his book (Maxwell 1). Herodotus and Thucydides were both Greek historians but both wrote history on different historical perspective, analysis, and purpose as seen in the contents of their works. Herodotus wrote his book mainly for his fellow Greeks. He intended not only to inform but also to entertain them by infusing his literary writing capabilities. If some information he gathered was not too appealing and would cause disinterest to his audience, Herodotus would sometimes exaggerate or use some â€Å"artistic† words to his work to attract the attention of the audience (â€Å"Herodotus Compared with Thucydides† 1). Since Greeks considered their selves direct descendant of Gods and Goddesses, they accepted Greek God mythology as fact, believing the will of their Gods and Goddesses as valid and true. Furthermore, the Greek oracles was considered the link between them and their immortal Gods, therefore anything that the oracle said was also considered an absolute truth (Maxwell 1).. Herodotus included the prophecies and advises made by the Greek oracles in his work. He explained things or events, relying to Greek God mythology as his reasons. He usually used the prophecies and advises of the oracle to predict the outcome and to explain the consequence of a historical event. The influence of his religion and his artistry to his works could be seen when he named his book after the nine Greek God deities (Zarit 2). Herodotus took into account all information, data, and facts available to him whether these said information, data, and facts was directly connected to his subject being discussed in his book or unnecessary information. He recorded detailed account on his subject matter, sometimes too detailed descriptions that create several degrees of sub-subjects which may lead to confusion or comprehension difficulties for some readers. Furthermore, if the first hand information is not available for his access, Herodotus used second hand information. Even if the source of the second hand information was not certain with the details, Herodotus was obliging the source to pick the closest information he could remember. In some instances, Herodotus let his reader choose the most likely conclusion of an event if unexpected outcome or opposing result can occur (â€Å"Herodotus Compared with Thucydides† 1). The focus of Herodotus in writing his work was to find the cause that led to the Greek-Persian war. He tried to include all possible reasons including but not limited to religions, topography, culture, animals and beliefs of different places involved (Zarit 2). Herodotus’ â€Å"The Histories† can be summarize as a history book written in a literary way. Despite of biased and inaccurate accounts, readers still prefer to read Herodotus’ work than Thucydides’ because it was presented in an amusing way. Thucydides wrote his book mainly for the purpose of educating future generations. Unlike Herodotus, Thucydides accounted history using inductive approach. He deduced the outcome of a phenomenon based on what the accessible evidences were dictating. He was unbiased when recording information, keeping out his personal ideas and beliefs to influence his work. Despite of being a military general of Athens, he still presented his works fairly, without being impartial to Athenians or Spartans point of view (â€Å"Herodotus Compared with Thucydides† 1). Although Thucydides was raised as Greek, nurturing strong Greek ideas, beliefs, and norms, he did not let this influence him. He tried to explain phenomenon and conclude the outcome of events using logic as reason not divine intervention which was contradictory on what Herodotus did. Thucydides’ written accounts were concise and direct. His descriptions on his subject were detailed and straightforward which were usually supported by several evidences he gathered including his own observations. He did not include information or description without supporting evidences to back them up. He made sure that the proof he used can be tested, viewed or examined again by others (Maxwell 1). If proofs were not available, he preferred not to record the event. This approach of Thucydides’ explanation was similar to the method used now in scientific inquiries and investigations- the scientific method-, hence giving Thucydides the title â€Å"Father of Scientific History†. Thucydides’ perspective to history is mainly about politics as seen in his work the â€Å"History of the Peloponnesian War†. In his work, Thucydides clearly and accurately recorded facts. Thucydides described the sites where the war had taken place. He introduced the people involved in the war, their roles and goals. He accounted the outcome of several military campaigns. But most importantly, he discussed the political aspects, morals, and decisions behind each event and their corresponding consequences that led to the outcome (Zarit 3). He used these facts to synthesize theories why men go to war. He tried to explain the cause of war in the context of human reasons. Furthermore, he concluded that if man would prefer reasons to settle conflicts, war could be prevented. Thucydides’ conclusions, political perspective and analysis to history are still widely used today (Maxwell 1). Today, the validity of his ideas is still applicable and is still being taught. With this perspective and analysis to history, Thucydides was named â€Å"Father of the School of Political Realism† (Zarit 3). Herodotus’ and Thucydides’ approach in writing history were very different. Regardless of whom the audience is and what the purpose is in writing history, the historical contents should be valid, accurate, precise and true. This could be supported by evidences such as written documents, geographical validity or verbal accounts. Furthermore, the continuing relay and availability of historical facts through succeeding generations is equally important as its truthfulness, since history is written to be read by others. Since both works of Herodotus and Thucydides satisfied the successful transmission through generations, only its truthfulness could be questioned. Many evidences proved the validity of Thucydides claims. On the other hand, some claims of Herodotus were also proven valid. But in this race of who is better historian between the two, Thucydides of Athens gave more valid and accurate claims in his account, therefore making him the better historian. References: â€Å"Herodotus Compared with Thucydides. † Free Essays. 21 November 2001. 23 August 2008 http://essays.org. uk/classical-studies/herodotus-thucydides/2paper/. Maxwell, Michael. â€Å"Herodotus Thucydides. † StudentsFriends. 2001. 23 August 2008 http://www. studentsfriend. com/historians. html. Simkin, John. â€Å"What makes a good historian? † The Education Forum. 1 January 2005. 23 August 2008 http://educationforum. ipbhost. com/index. php? showtopic=2777. Zarit, Ben. â€Å"Herodotus and Thucydides Through the Lens of Aristotle. † The Perseus Project. 9 May 1995. 23 August 2008 http://www. perseus. tufts. edu/GreekScience/Students/Ben/aristotle. html.

Role Of Concurrent Engineering Information Technology Essay

Role Of Concurrent Engineering Information Technology Essay Concurrent engineering is basically a product development method and is quite different from the traditional development approach as it employs simultaneous rather than sequential process. The companies implementing CE feel that by completing tasks in parallel product development is accomplished more efficiently and it also saves cost. This is basically a management philosophy and any organization or company can implement this whether it small, medium or large. This is a systematic approach to the integrated concurrent design of products and their related processes including manufacture and support. The work is done through cross functional teams in which engineers and managers of different disciplines work together simultaneously in developing product and process design. Basic motive of this approach is that it cause the developers from the outset to consider all elements of the product life cycle from concept disposal which includes terms like quality, cost, schedule and user requirements. Concurrent engineering process is also known as iterative development method. It requires continual review of a teams progress and frequent revision of project plans. The rationale behind this creative thinking is forward looking approach which is beneficial because errors can be discovered easily and they are less costly to correct at initial stages. How to know whether the concurrent engineering is for a particular company or not? The following factors help to determine this:- If the company faces any kind of below given problem:- If there is competitive pressure to develop new products. If there exists any kind of delays in product launch. Budget of developing product is higher than acceptable. Customer requirements are not known clearly. No transfer of knowledge from one product development project to the next. Any kind of shifting of responsibility for product development from one function to another. Above were the factors that enable us to determine that whether the company requires adopting the process of concurrent engineering for product development or not. It is very important to know that whether the company has ability to implement the process in there company. Belows are the factors that help to learn that whether the organization will be able to implement the required process in there company or not. Is there willingness to change for improvement in the company? Is senior management that committed and dedicated to work? Able to encourage and support team work. DIAGRAMMTIC REPRESENTATION PRODUCT SPECIFICATION MARKETING CONCEPT ENGINEERI-NG DESIGN CONCURRENT PROCESS DETAIL ENGINEERI-NG DESIGN BUILD PRODUCT ENGINEERING TEST TEST ENGINEERING MANUFACTURE PURCHASING SELL SALES The above mentioned is the diagrammatic representation of process which includes product specification, concept, details, build-up, testing, manufacturing and selling too. The processes as shown in the diagram are two way processes errors are also simultaneously checked as thus its name is concurrent process. Key features of concurrent engineering DESCRIPTION OF CE This is a systematic approach to the integrated product development which emphasizes response to customer expectations and embodies team values of cooperation, trust and sharing in such a manner that decision making proceeds with large intervals of parallel working by all life-cycle perspectives synchronized, by comparatively brief exchanges. INCLUSIONS Things are done simultaneously Process is the main focus Company is open to change Needs of customers, suppliers, quality control, marketing, sales and manufacturers are balanced and prioritized. GOALS OF CE Great competition Leads to improved profits Sales and profits from new products are raised Leads to reduction of human and capital costs Maintains or increases product quality Promotes team spirit and different departments come together SCOPE OF CE The process change is implemented within 1-2 years. Involvement of people with stakes in new products Focus is basically on process improvements. STRATERGIC BENEFITS OF CONCURRENT ENGINEERING CE is a management philosophy which is dedicated to the improvement of customer satisfaction through improved quality and reduced costs. The development time also reduces. Time to market also reduces and leads to reconciliation of conflicting requirements in product development. DIFFICULTIES IN IMPLEMENTATION Below are the difficulties which companies normally face while implementing CE:- Implementation is a major challenge. Cross functional change initiatives have high rates of failures. It involves radical cultural change in an area that is extremely complex and pressurized. If management does not support the employees or there is inadequate reward systems or say customers or supplier involvement is not good. Computer aided designs and tools are no available. If there are inadequate training and expertise. If company faces difficulty in managing or controlling technical processes. SUCCESS FACTORS IN IMPLEMENTING CE Pilot projects Change agents Team enrolment Team engagement Gaining commitment of functional managers Realignment of organizational processes and structures. PILOT PROJECTS These projects are a popular way to achieve radical changes to current working practices on small organization, where conditions are controlled and are managed by seniors or project leaders. Introduction of pilot projects was done to reduce the scale of initial changes within organization and also to evaluate potential impact. By this method high levels of implementation cost, risk and time can be reduced. There are two sub-components of pilot projects. The first one is concerned with selection of right pilot. It is easier to select the appropriate project such that it is easy to demonstrate as success. But what happens in some organizations is that senior management is under time constraints and also sometimes the next project is classified as project. There are organizations that select pilot projects that are of low risk to organization and this is mainly done to reduce overall failure. The second sub component deals with the visibility and promotion of the project within the internal organization. Mostly the organizations consider pilot project as high profile. This leads to organizations profit margins, creates newness to market and senior managements efforts in internally symbolizing the project by the usage of posters, newsletters and all these activities improves overall competitive market position. CHANGE AGENTS Change agents demonstrate the senior management understanding of the amount of time and effort required in implementation of concurrent engineering successfully. Internal change agents include engineering champions, product champions, and organized change teams of individual from different levels of the organization containing both part time and full time members. Some have hierarchical change agents. It helps to change peoples values and behaviors. TEAM ENROLMENT Concurrent engineering involves the process of bringing together knowledge and expertise from different areas in early phases of product development process. Team development leads to improvement of informal communication and functional integration. The team members and leaders selection is done in informal and unstructured manner. This involves two important processes; team engagement is the very first process includes how team members and leaders are selected and how they are located to work as a team unit. The second process is of empowering the team to carry out its product development activities successfully. The two main elements are assignment of new roles and responsibilities for team members and leaders. TEAM ENGAGEMENT Tenure of Team Leader and Team Member Functional skills and expertise are not required at a consistent level throughout the project and in most organizations the combination of full-time and part time team members. Collocation The permanent collocation of core team members from different functional departments and the team leaders and dispersion of the extended team members was the most prevalent method of improving multi-disciplinary interaction. TEAM EMPOWERMENT Team empowerment incorporates clarifying team leaders and roles of team members and their responsibilities. Sometimes team leaders roles and responsibilities are generated through forma methods. The main purpose is to clarify the team members and leaders their roles and responsibilities within team working environment. In some of the organizations this is done basically to keep the employees focused and thus help them achieve there objective. This proves to be quite beneficial in the two early product development stages that are product specification and project plan. GAINING COMMITMENT OF FUNCTIONAL MANAGERS In organizations senior management and internal change agents tended to use functional managers to gain information. In some of the cases educators and informants of concurrent engineering are assigned home functions. REALIGNMENT OF ORGANISATIONAL PROCESSES AND STRUCTURES The changes are implemented in following areas:- Introduction to process improvement teams Education and training for teams Reward and recognition system Methods to transfer team knowledge EXTRA ROLES OF CONCURRENT ENGINEERING Over the last few years, there are many government sponsored and intiated studies have highlighted the need for the improvement of efficiency and competitiveness of the UK construction industry. This is done because it leads to reduce costs, project durations, improved quality, project procurement practices that are used in UK construction industry. It brings together multi disciplinary teams in which project developers from different areas work together and parallel. These cross functional contains systems engineering, mechanical engineering, electrical engineering, systems producibility. This process incorporates everything also the purchasing, marketing, production, quality assurance, the field and other functional groups. The implementation of CE involves three main areas which are people, process and technology. It includes major organizational changes because it requires the integration of people, business methods and technology. It has greater role in concurrent engineering in Weapon System Acquisition. There is greater role of concurrent engineering in human resource management. It is useful as a collaborative method for educational projects in engineering education. Role in education project is that it helps in setting up clear goal and define project boundaries for students and teachers, it helps define good structures for information handling, especially for supervisors and introduce a client role that continuously could define project requirements. There is greater role of concurrent engineering in the purchasing power. Companies that have implemented concurrent engineering report that they are producing higher quality products at lower costs and in less time than they were able to previously. It involves self management and leadership. CE plays an important role in product modeling. It also plays a vital role in system engineering management. EXAMPLES OF CONCURRENT ENGINEERING General electric aircraft engines divisions uses concurrent engineering for the development of engine. The teams achieved greater percentage reductions in design and procurement cycle times during full scale component tests. Second example is that of Boeings Ballistic Systems Division where concurrent engineering was used in 1988 to develop a mobile launcher and was able to reduce design by 40% and cost by 10% in building proto-type. Third example can be of Polaroids Corps Captiva instant camera which is again the result of concurrent engineering. ADVANTAGES Concurrent engineering practitioners claim that this design management system offers several benefits. Concurrent Engineering leads to: Improved customer satisfaction Improved quality Reduced cost Reduced new product development time Reduced time to market DISADVANTAGES There are some drawbacks associated with the initial implementation of concurrent engineering, including the need for considerable organizational restructuring and extensive retraining of workers. Such potentially disruptive changes and added work requirements may be met with resistance from managers and other employees. Also, there are usually considerable difficulties in transferring data among employees in different departments, which may require the additional tracking software applications. In addition to these significant up-front investments, organizations pursuing a concurrent engineering work model must typically wait several years before seeing the benefits of this transition.

Importance of International Advertising

Importance of International Advertising INTRODUCTION International business is taking different shades and is unavoidable today. This dynamic world is rapidly changing to the extent that it has been reduced to a â€Å"Global village†. This assertion is true in every sense because what happens in one part of the world has a rippling effect on some business transaction thousands of kilometers away. International marketing means to apply the principles of marketing in more than one country. International marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe INTERNATIONAL MARKETING DEFINED â€Å"The performance of business activities that direct the flow of a countrys goods and services to consumers or users in more than one nation for a profit.† Others have defined marketing as â€Å"the creation and delivery of a standard of living† or â€Å"Producing what you can sell not selling what you can produce†. The AMA has defined marketing in two ways as â€Å"The performance of the business activities that direct the flow of goods and services from producer to consumer or user† and if we may add ‘in more than one country. Their latest definition is even more elaborate as â€Å"the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.†_ The venerable Philip Kotler defines Marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want t hrough creating, offering, and exchanging products of value to others† across boundaries, if we were to raise it to the international scenario. International trade is a necessity for any 21st century company to remain buoyant in a ferociously competitive world. There certain key factors one has to note before venturing into a new market and these are the controllable factors (4 Ps, Product, Price, Promotion, and Place) and the uncontrollable variablessuch as the Political, Legal, and the cultural environment. IM is a stepping stone towards macro marketing unraveling the meaning of global business as to how that the world has been reduced to a small place where transactions done in a remote part of the world have some effect on the business transactions at another part of the world. The trend today is that World Trade is going â€Å"Global† and as such, the successful marketer should strategically think globally. The World economy has gone through different cycles and phases. At one time, The USA Multi National Corporations (MNC) reigned supreme and unrivalled. It is on record that the 20th century saw the world go into at least two economic depressions between the World wars. After the wars and eventual recovery of some poor economies, the USA other countries started thinking  Ã¢â‚¬Å"Global† in terms of trade. In order to regulate trade for sanity, efficiency and equity, various instruments were set in place to guarantee â€Å"free and fair trade† by different count ries. An association was set up to monitor and ensure fairness in trade, and thus the first General Agreement on Tariffs Trade (GATT) was set up  and later (1994) the World Trade organisation (WTO). INTERNATIONAL ADVERTISING International Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually in more than one country performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. Advertising is a cogent communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. It can be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles, and consumption patterns. It is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. The sum total of these activities constitutes a worldwide industry that is growing in importance. International advertising is also a major force that both reflects social values, and propagates certain values worldwide. International advertising involves recognizing that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand the regional differences, hence it is important to understand the importance of international marketing. Organizations must accept that differences in values, customs, languages and currencies will mean that some products will only suit certain countries and that as well as there being global markets e.g. for BIC and Gillette razors, and for Coca-Cola drinks, there are important regional differences for example advertising in China and India need to focus on local languages. Just as the marketing environment has to be assessed at home, the overseas potential of markets has to be carefully scrutinized. Finding relevant in formation takes longer because of the unfamiliarity of some locations. The potential market size, degree and type of competition, price, promotional differences, product differences as well as barriers to trade have to be analyzed in order to advertise our product effectively in different countries BARRIERS OF INTERNATIONAL ADVERTISING CULTURE Culture is a problematic issue for many advertisers since it is inherently nebulous and often difficult to understand. One may violate the cultural norms of another country without being informed of this, and people from different cultures may feel uncomfortable in each others presence without knowing exactly why. Communication is more difficult because cultural factors largely determine the way various phenomena are perceived. If the perceptual framework is different, perception of the message itself differs. It is a well known fact that the culture of a country influences the customer preferences. Customers are quite sensitive about cultural aspects depicted in advertisements. Advertising themes, incorporating social acceptance, mutual dependence, respect for elders, harmony with nature, use of seasons, innovation and novelty, distinctive use of celebrities. Some of the advertising blunders in international marketing are: Procter and Gamble showed an animated stork delivering Pampers diapers in its ad campaigns in the US. The same ad copy was used in Japan, only the language was changed. However, this ad did not worked in Japan. The subsequent market research revealed that, unlike the western folklore, storks, according to the Japanese folklore, are not expected to deliver babies. On the contrary, Japanese people believe that it is the giant peaches that float on a river that bring babies to the deserving parents. Subsequently, Procter Gamble changed the theme of the ad campaign to â€Å"expert mom†, a nurse who is also a mother theme. Muhammad Ali is immensely popular in the Middle East. One of the car manufacturers used Muhammad Ali in its ad campaign for the region. The ad theme was, ‘I am the greatest. The ad backfired and offended the Muslims who regard only the God was great. LANGUAGE Translation from one language to another language is crucial in international advertising. The literal translation may fail to convey the desired message across the countries due to cultural factors. For instance the word yes means in low context in USA and Europe and in Japan it means I am listening to what are you saying, in Thailand it means Ok. So there is a difference in the language of different countries. Some instances of the translation blunders in international advertisement are as follows: Pepsi used the German translation of the slogan ‘come alive with Pepsi in its ad campaign in West Germany. However, the slogan when translated in German actually meant ‘come out of the grave with Pepsi and failed to generate any market response from the customers. General Motors translated its slogan ‘Body by Fisher to ‘Corps by Fisher in Belgium that offended many Belgium customers. EDUCATION The level of literacy plays an important role in deciding what advertisement tool and message should be used in international market. Market segments with lower level of adult literacy need to be addressed by way of more audio visual content rather than a written message. It should be ensured that the visuals convey the desired message rather than the text part of the advertisement. GOVERNMENT REGULATIONS The regulatory framework of a country influences the advertisement strategy in international market. The government regulations in the following country relate to following issues: Advertisement in foreign language. Use of sensuality Comparative advertising referring to the competing product from rival firms Use of children as models Advertisement related to alcohol and tobacco Advertisement related to health and pharmaceuticals Some of the various regulations in various countries are: In Malaysia the Ministry of Information advertising code states that women should not be a principal object of an advertisement and should not be used to attract sales unless the advertisement product is relevant to women. The Ministry of Information in Saudi Arabia prohibits any advertisement depicting unveiled woman. Use of foreign words and expression when French equivalents can be used are prohibited in France. Portuguese law prohibits sex discrimination or the subordination or objectification of women in advertising. Norway prohibits any advertising that portrays men or women in an offensive manner or implies any derogatory judgment of either sex. Most Arab countries prohibit explicit depiction of sensuality. MEDIA LIMITATION Media may diminish the role of advertising in the promotional program and may force the marketers to emphasis the other elements of promotional mix. A marketers creativity is certainly challenged when a television commercial is limited to 10 showing a year with no two exposures closer than 10 days. In some African countries advertisers run boats up and down the rivers playing popular music and broadcasting commercial into the bush as they travel. INTERNATIONAL ADVERTISING HELPS IN: Remind customers and prospects about the benefits of your product or service Establish and maintain your distinct identity Enhance your reputation Encourage existing customers to buy more of what you sell Attract new customers and replace lost ones Slowly build sales to boost your bottom line Promote business to customers, investors INTERNATIONAL ADVERTISING CONCEPT International advertising is becoming increasingly complex; more and more local and international companies are competing for consumers who are increasingly sophisticated and demanding. International advertising is defined as the non personal communication by an identified sponsor across international borders, using broadcast, print, and or interactive media. It requires dissemination of a commercial message to target audiences in more than one country. Target audiences vary from country to country in terms of how they perceive or interpret symbols or stimuli; respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies. International advertising can be explained as the communication process that takes place in different cultures that varies in terms of values, communication styles, and consumption patterns. International advertising is also a business activity involving advertisers and the advertising agencies that create ads and buy media in different countries. It is also a major force that both reflects social values, and propagates certain values all over the world. The International Communication Process The international communication process involves using the entire promotional mix to communicate with the final consumer. First, the appropriate message is determined for the target audience by the advertiser. Next, the international sponsor (sender), usually represented by an advertising agency, encodes a message into words and images. The message is then translated into the language of target market and transmitted through a channel of media channels to the audience who then decodes and reacts to the message. Cultural barriers may hamper effective transmission of the message at each stage in the process and result in miscommunication. Art Direction Art direction is involved with visual presentation- the body language of print and broadcast advertising. Some types of visual presentation are universally understood. Revlon, for example, has used a French producer to develop television commercials, English and Spanish for use in the international markets. These commercials, which are filmed in Parisian settings, communicate the universal appeals and specific advantages of Revlon products. By producing its ads In France, Revlon obtains effective television commercials at a much lower price than it would have to pay for similar –length commercials produced in US. Pepsi Co has used four basic commercials to communicate its advertising themes. The basic setting of young people having fun at a party or on a beach has been adapted to reflect the general physical environment and racial characteristics of North America, South America, Europe, Africa, and Asia,. The music in these commercials has also been adapted to suite regional t astes, ranging from rock and roll in North America to Bossa nova in Latin America to Africa. The international advertiser must make sure that visual executions are not inappropriately extended into markets. Benetton recently encountered a problem with its â€Å"United Colors of Benetton† campaign. The campaign appeared in 77 countries, primarily in print and on billboards. The art direction focused on striking, provocative interracial juxtapositions- a white hand a black hand handcuffed together, for example another version of campaign, depicting a black woman nursing a white baby, won adverting awards in France and Italy. However, because the image evoked the history of slavery in America, that particular creative execution was not in the U.S market Cultural Considerations Knowledge of cultural diversity, especially the symbolism associated with cultural traits, is essential when creating advertising. Local country managers will be able to share important information, such as when to use cautions in advertising creativity. Use of colors and man-women relationships can often be stumbling blocks. For example, white in Asia is associated with death. In Japan, intimate scenes between men and women are considered to be in bad taste; they are outlawed in Saudi Arabia. Advertising Communication System Advertising communication always involves a perception process and four of the elements shown in the model: the source, a message, a communication channel, and a receiver. In addition, the receiver will sometimes become a source of information by talking to friends or associates. This type of communication is termed word-of-mouth communication, and it involves social interactions between two or more people and the important ideas of group influence and the diffusion of information. An advertising message can have a variety of effects upon the receiver. It can Create awareness Communicate information about attributes and benefits Develop or change an image or personality Associate a brand with feelings and emotions Forms group norms Precipitate behavior Efficacy Effectiveness of Advertising on International Markets International Advertising as a Business Practice International advertising can also be explained as a business activity through which a firm attempts to inform target audiences in different countries about itself and its product or service offerings. In some cases the advertising message relates to the firm and its activities, i.e. its corporate image. In other cases, the message relates to a specific product or service marketed by the firm. In either case, the firm will use the services of an advertising agency to determine the appropriate message, advertising copy and make the media placement. Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad MEASURING ADVERTISING EFFECTIVENESS Just as important as creating a strong marketing plan is following through on the results. How will you know which ads are working if you dont analyze the results? Check the effectiveness of your advertising programs regularly by using one or more of the following tests: Run the same ad in two different publications with a different identifying mark on each. Ask customers to clip the ad and bring it in for a discount or free sample. Or, if youre running an ad that asks customers to order by mail, put a code in your company address such as â€Å"Dept. SI.† By looking at the marks on the clipped ads or the addresses on the mail-in orders, youll be able to tell which ad pulled better. Offer a product at slightly different prices in different magazines. This has the added benefit of showing whether consumers will buy your product at a higher price. Advertise an item in one ad only. Dont have any signs or otherwise promote the item in your store or business. Then count the calls, sales or special requests for that item. If you get calls, youll know the ad is working. Stop running an ad that you regularly run. See if dropping the ad affects sales. Check sales results whenever you place an ad for the first time. Checks like these will give you some idea how your advertising and marketing program is working. Be aware, however, that you cant expect immediate results from an ad Especially with small ads—the type most entrepreneurs are likely to be running—you need to give the reader a â€Å"getting to know you† period during which he gets to feel comfortable with your business. METHODOLOGY The manager needs to engage in situation analysis with respect to the market conditions that are operating at the time and to assess the consumer/market, competitive, facilitating agency, and social legal, and global factors that will affect decision making and the development of the plan. It is vital that the advertising plan be developed so as to mesh with and support the various components of the marketing and communications mix such as personal selling, pricing, public relation, and promotion. The advertising manager also needs to know the major areas of his or her planning and decision-making responsibilities. There are three areas of major importance: Objective And Target Selection, Message Strategy and Tactics, Media Strategy and Tactics. Consumer and Market Analysis; A situation analysis often begins by looking at the aggregate market for the product, service, or cause being advertised: the size of the market, its growth rate, seasonality, geographical distribution; the possible existence of different segments; and trends in all of these aggregate market characteristics. These semgentations are very important, specially understanding the fact that these should be very clerarly defined and not overlapping. Competitive Analysis Advertising planning and decision-making are heavily affected by competition and the competitive situation the advertiser faces. Having a competitive advantage is now the need of the day. The competitive advantage of the firm is what gives it an edge in the market. Competition is such a pervasive factor that it will occur as a consideration in all phases of the advertising planning and decision-making process. Competition is something that cannot be avoided by any firm at any cost, and a any lev el. The fact that competion is not only a detrimental factor but rather also an internal motivator; the firms are all ready to support it. A type of market structure analysis that involves the development of perceptual maps of a market, for example, attempts to locate the relative perceptual positions of competitive brands. Situation analysis should usually include an analysis of what current share the brand now has, what shares its competitors have, trends in these shares, reasons for these trends, what share of a market is possible for the brand, and from which competitors an increase in share will come. The planner also has to be aware of the relative strengths and weaknesses financial, production, and marketing of the different competing companies, and the history of competitive moves and objectives in the product category. IT shall give the firm a complete overview of the current prevailing conditions and where the firm currently stands. Also in certain cases it tells what the firm stands to gain and lose in the situation. The Marketing Plan Advertising planning and decision making take place in the context of an overall marketing plan. The marketing plan includes planning, implementation, and control functions for the total corporation or a particular decision-making unit or product line. The marketing plan must be extensively effective for any firms success. The marketing plan will include a statement of marketing objectives and will spell out particular strategies and tactics to reach those objectives. The marketing objectives should identify the segments to be served by the organization and how it is going to serve them. The segment, need to be properly differentiated. Externally every segment must be different and every segment must be homogeneous inside. The needs and wants of consumers on which the firm will concentrate, such as the needs of working men and women for easily prepared meals, are identified and analyzed in a marketing plan. The market plan can be made only when there are properly d efined market segments are not overlapping. At many such instances, where the firm is unable to properly desiccate the market, the firm stands to lose profits or market share, and even both. There are several marketing tools that can be used to help an organization achieve its marketing objectives. Most people are familiar with the â€Å"4 Ps† the marketing mix which includes product, price, place, and promotion. A marketing plan formulates the strategy and tactics for each of these. Message Strategy and Tactics The actual development of an advertising campaign involves several distinct steps. First, the advertising manager must decide what the advertising is meant to communicate by way of benefits, feeling, brand personality, or action content. Once the content of the campaign has been decided, decisions must be made on the best and most effective ways to communicate that content. Media Strategy Although there are many rules of thumb often used to decide how much money to spend on advertising, the soundest rules involve beginning with a detailed specification of what a corporation is attempting to accomplish with advertising, and the resources necessary. It is only when the job to be done is well specified that the amount and nature of the effort the amount of money to be invested in advertising can be really determined. STANDARDISATION VIS A VIS LOCALISATION Adaptation as a general tendency of the cross-national advertising literature The feasibility of ad standardization depends on variables related to the economic, technological, legal, social, and cultural environment. These factors together are known as the PEST factors which are very important for every firm. These are those external factors or conditions that the firm needs to adapt it with. These factors cannot be controlled by the firm and thus influence the firm extensively. Within a homogeneous environment advertising standardization is recommendable. If, on the contrary, environmental variables across markets are heterogeneous, customized advertising should be favored. Its always preferred that the environment be homogeneous. Reviews of cross-national advertising studies, either regional or global generally conclude in favor of adaptation. Standardized advertising is hindered if the use of certain media or execution elements is restricted, for instance in countries such as Malaysia which prohibits the use of foreign models in advertising. In a similar w ay, a heterogeneous economic environment across countries makes advertising standardization more difficult. Advertising execution has to take into account the education, literacy, and income levels of target groups. The competitive environments as well as the actual life cycle stage of a product are further factors in favor of adaptation. The cultural environment is seen as the highest barrier against standardized advertising. Differing needs, traditions, consumption habits, religion etc. make the use of an identical advertising approach across markets difficult. Its still a matter of debate whether standardization or adaptation is better, as it is a very subjective term. The fact that adaptation allows for more creative freedom and standardisation a more restrictive environment, generally means can allow the advertisers to go for more focused approaches. On average, the cross-national advertising literature leans towards adaptation rather than standardization of advertising worldwide. Change over time Many studies point to the persistent need of ad adaptation. For instance, ananalysis of U.S. companies operating in Europe showed that, between 1963 and 1983, advertisingwas more resistant to standardization than product or brand policies. However, there are many arguments in favour of a trend towards advertising standardization, especially due to strong globalization over the last 20 years. A number of developing countries have been accessing the status of advertising intensive countries. China and India are a case in point for a dramatic change in the place of advertising in the overall business and consumer scene. Authors coming from the corporate world, either advertisers or agencies, have consistently argued in favour of ad standardization and the possibility of putting up a global message with localized communication . Furthermore, rapidly changing communication technologies (Internet ads, satellite TV) influence global advertising: media overlaps push companies to more standar dized advertising approach. Advertising standardization is increasing over time due the globalization trend. Adaptation to local contexts still needed Religion act as filters of advertising messages, transforming factual information into culturally interpreted meaning. Culture and local customs are positively related to adaptation recommendation Advertising strategy versus advertising execution The contents of advertising can be categorizes in to two categories as strategy and execution .Though there is some overlap between both the categories , advertising strategy comprises what is said and execution concerns more how it is said.Degree of adaptation increases over a continuum of four levels as : mission (long term, identity and vision of the communicator), proposition (campaign themes), creative concepts (how themes are translated in the language and cultures of the target groups) and execution. While mission and proposition can rather easily be globalized, execution will need much local tailoring. Influence of product category on the degree of standardization Of international advertising The type of the product have an influence on advertising standardization. Products which satisfies the universal needs have messages which mostly carries rather than context free information . Ads for certain product categories may be easier to standardize because they correspond to global (airlines, tobacco, banks,) rather than multidomestic industries (food, motor insurance,). IM LOVIN IT†: An International Motto We can take the example of McDonalds which have launched a new and for the first time global marketing strategy in Germany at the beginning. The campaign launched by the McDonald revolves around the motto, â€Å"Im loving it† and it is part of a new and broader marketing approach that McDonalds calls Rolling Energy. The company says this approach will restore the strength of the brand in the entire world, unify its messages and integrate all its marketing moves. â€Å"McDonalds realized that it can save money. To create a campaign of this sort, which is not individualized for each country and each market and which is going to use the same slogan, presumes a terrific cost savings that could have an impact on [McDonalds] accounting results.† Despite the benefits that this campaign offers, â€Å"it contains the risk of not being able to adjust to the peculiarities of each individual market†. â€Å"The value shared by the youths in different countries makes it possible today more than ever to create global campaigns with a same message†. Axe Chocolate-man Ad Banned Axe ad is a classic example of standardization vs. localization debate. Keeping in line suggestive advertisements being televised. The Indian government has taken strong objection to the AXE chocolate deodorant ad .Ministry of information and broadcasting has regarded the ad as indecent, vulgar and repulsive. It clearly reflects the importance of understanding cultural sensitivity in advertising. INTERNATIONAL ADVERTISING AS A SOCIAL FORCE When we consider it from the advertisers point of view, according to them the primary objective of advertisement is that the product or services which they are offering should be sold in the market. And in achieving the main objective of selling the product or services there are other profound consequences .Advertising puts an influence which is both persuasive and pervasive in nature. Through the selective reinforcement of certain language and values, and social goal, it acts as impor

John Adams versus John Quincy Adams Essay -- essays research papers

Even though John Adams (1735-1826) and John Quincy Adams (1767-1848) were father and son, also they were our President in the United States but they are not the same. The differences are their early lives, the early political career, and major presidential actions. The early lives of John Adams and John Quincy Adams are different. John Adams?s father, who also named John, sent his son ? young Adams to Harvard College at age fifteen, and he expected him to become a minister. His father was working hard to make young Adams?s life different than his own which was to become an educated person. However, John Adams did not want to become a minister. After he graduated in 1755, he taught school for few years in Worcester, and that allowed him to think about his career choice. After much reflection, he decided to become a lawyer, and studied law in the office of James Putnam, a prominent lawyer in Worcester. In 1758, he was admitted to the bar. He put the skill to good use as a lawyer, often recording cases he observed so that he could study and reflect upon them. His report of the 1761 argument of James Otis in the superior court of Massachusetts as to the legality of Writs of Assistance is a good example. On the other hand, John Quincy?s fat her which is John Adams did not push him to become a minister. Moreover, John Adams brought young Adams to France (1778 ? 1779) and to the Netherlands (1780 ? 1782) to acquire his early education at institutions at the University of Leiden. John Adams let his son explored the world more than his own father did. At age fourteen, young Adams accompanied Francis Dana on a mission to St. Petersburg, Russia, to gain recognition to the new republic. He also spent time in Finland, Sweden, Den... ... appointed him. He felt he deserve credit for helping to set this country on the right path towards freedom, prosperity, and loyalty to the country. Although they might not appreciate it now, his confident future generations will follow his lead to make this country the best it can be. For that generation he could offer this, once you set your goals, never give up. He had numerous jobs as minister and ambassadors to many different countries before he finally won the election to become the President. The path he traveled was not easy, but I think he believed his hard work paid off. I think if he still alive today he would probably take revenge on all those crooked politicians he had been hearing about who take bribes and shred confidential documents. They deteriorate the fabric this country was built on, and it will be a long time before it is fully repaired.

The Life of Kate Chopin Compared to the Life of Edna Potilier Essay

The events of Kate Chopin's life strongly influence the feminist traits of Edna Pontilier, the main character in her novel The Awakening. Kate Chopin is known for her literary works that exemplify culture in New Orleans, Louisiana, and of women's struggles for freedom. Pontilier also demonstrates a woman's struggle in the 1800's and their search for a better and more independent future. The lives of Kate Chopin and Edna Pontilier are similar in their feminist views and strong urge for a free and independent life. Kate Chopin was raised under the influence of strong, independent women who told her to do what she wanted in life and not let anyone get in her way (McMahon). Her grandmother was and independent woman who worked for herself and provided a good example that woman did not need a man to make it in the world. Chopin?s mother taught her from childhood that she should always depend on herself and no one else. Also, Chopin and Pontilier were avid readers of books about everyday women gaining their freedom. Chopin read books such as Little Women, an 1876 novel about the lives of four sisters growing up during the American Civil War and Jane Eyre, an 1874 novel about a small, intelligent, and passionate orphan girl who struggles greatly on her way to freedom and independence . These books influenced her to make her novel The Awakening have a feminist viewpoint. Additionally, both women were married unprepared for the restrictions that went along with married life. They were used to being fre e and making their own decisions before marriage and were surprised at what was expected of them of society as wives. Kate Chopin defied society in many ways. She smoked cigarettes, questioned the Catholic church, loved to read and write a... ... Awakening was regarded by critics as vulgar, unwholesome, unholy and a misappropriation of Chopin?s exceptional literary talent.? ? The English Department of Bowling Green State University. After many years of criticism and questioning The Awakening was finally given the respect and recognition it deserved. Kate Chopin had many influences throughout her life that made her become the feminist writer she was when writing The Awakening. Edna Pontilier was created as a feminist because of influence of others on Chopin?s life, personal experiences and the enforcement of societal expectations placed on Chopin during this time. Both women defied society to obtain freedom and independence in a society where women were objects, not people. Without the influences in Kate Chopin?s life, Edna Pontilier my not have been the dynamic character she was during the novel.

Character Sketch of Bassanio Essay

Bassanio’s character is more fully drawn than Antonio’s, but it does not possess the powerful individuality that Shakespeare gives to his portraits of Portia and Shylock. First off, when one begins considering Bassanio, one should dismiss all the critics who condemn him for his financial habits. Bassanio’s request to Antonio for more money is perfectly natural for him. He is young; he is in love; and he is, by nature, impulsive and romantic. Young men in love have often gone into debt; thus Bassanio has always borrowed money and, furthermore, no moral stigma should be involved. Shakespeare needs just such a character in this play for his plot. If Bassanio is not a powerful hero, he is certainly a sympathetic one. First, he has some of the most memorable verse in the play — language which has music, richness, and dignity. Second, he shows us his immediate, uncalculated generosity and love; this is especially obvious when Bassanio, who has just won Portia, receives the letter telling him of Antonio’s danger. Bassanio is immediately and extremely concerned over the fate of Antonio and is anxious to do whatever is possible for his friend. Here, the situation is melodramatic and calls for a romantic, seemingly impossible, rescue mission. When at last Bassanio and Portia are reunited, he speaks forthrightly and truthfully to her. He refuses to implicate Antonio, even though it was at Antonio’s urging that he gave away his wedding ring to the judge who cleverly saved Antonio’s life: â€Å"If you did know,† he tells Portia, â€Å"for what I gave the ring / And how unwillingly I left the ring . . . You would abate the strength of your displeasure. † No matter how powerful the circumstances, he admits that he was wrong to part with the ring because he had given his oath to Portia to keep it. As the play ends, Bassanio’s impetuous nature is once more stage-center. Speaking to his wife, he vows: â€Å"Portia, forgive me this enforced wrong; . . . and by my soul I swear / I never more will break an oath with thee. † Of course, he will; this, however, is part of Bassanio’s charm. He means it with all his heart when he swears to Portia, but when the next opportunity arises and he is called on to rashly undertake some adventure full of dash and daring, he’ll be off. Portia knows this also and loves him deeply, despite this minor flaw.

Statistics, Risk factors and Prevention

Individuals who intentionally wind up their lives ar contri moreovereting self-annihilation. Adolescence is the st ripen amidst kidskinhood and maturity date where individuals tend to entertain to a crackinger extent questions and bewilder manpowerts in sustenance. The stage of development for pueriles is characterized by salubrious palpateings of confusion, fear of uncertainty, self-doubt, stress and cordial pressures (Byrne, 2000). teenaged self-destruction is act by young plenty who experience problems and stick out death as the only way to be free. Adolescent felo-de-se continues to be a dependable problem in the party. It is the third ahead(p) suit of clothes of death for youth ages xiii to nineteen (Byrne, 2000).Reasons for the Escalation of Suicidal Rates self-annihilation rates change magnitude much than 200 percent since the 1980s. It is liable for death among individuals ages 15 to 19. One cause of self-annihilation piece of ass be attributed to impression and primeval(a) ablaze problems. Recent studies revealed that more than 20 percent of girlishs in the globe be suffering from emotional problems.In addition, ternary of the juvenile population who be macrocosm treated in psychiatric clinics assume been diagnosed with belief (Naik, 2002). other reason wherefore self-annihilation rates have been escalating is presented in the study conducted by Krug and his associates.According to their research, a atomic number 53 childlike self-destruction go out consider at least six other tribe. If it happens in a develop or fraternity, the impact is much heavy(p)er (Krug, Dahlberg, Mercy, Zwi, Lozano, 2004). Suicide rates to a fault continue to amplification because of p atomic number 18nts who neglect their children who argon in this stage.Thus, miss of guidance and put forward from adults is also maven of the contributing factors that lead to suicidal attempts by adolescents as they suffer from grea t confusion and anxiety brought by social pressures (Grossman, 2005).Nonetheless, self-destruction affects e rattlingone. However, in that location argon flock who argon at greater risk than others. For instance, men are 4 eons more liable(predicate) than women to die through felo-de-se, although in that location are three times more women than men who report that they attempted to commit self-destruction (Krug, Dahlberg, Mercy, Zwi, Lozano, 2004).It was also discovered in other studies the regular difference in the method used in committing self-destruction of boys and girls. While girls attempt to commit suicide by overdosing on do drugss or incisive their wrist, boys resort to more lethal methods such(prenominal)(prenominal) as employ firearms, jumping from high or hanging their necks (Grossman, 2005).Signs and Symptoms of Adolescent SuicideSuicide may appear as a source to adolescents feeling of uncertainty brought by family divorce, the cosmos of new family memb er, higher expectations of parents and their quest for self identification. The complexity of adolescent suicide should be the concern of every parent and adult.Hence, first detection of signs of suicidal tendency is very of the essence(predicate). The adolescent who are contemplating on committing suicide usually show the following symptomschanges in their eating and sleeping habits, withdrawal from usual activities and from acquaintanceships and peer groups, certain violent deeds and reactions, ill-affected behavior, neglect of their appearance, marked changes in their individualality, ennui and declining aim performance (McIntire,Angle,Wikoff, Schlicht,1977).These signs are associated with sensual symptoms related to emotions and corporeal concerns like headaches, venter aches, loss of interest in model and activities and intolerance to praises and rewards(McIntire,Angle,Wikoff, Schlicht,1977).The warning signs of suicide apprise also manifest after a stressful fina l result in an adolescents life such as break up with a love one, death of an immediate family member, condition failure, and vehement family conflict (Hayes, 2000).Suicidal tendencies come in some(prenominal) forms. There are those who seek tending by giving verbal hints such as I will no foresightfuler be a problem in your family and you wont see me again(Dumont, 1999,p. 28).Another example of a suicide attempt is by giving out-of-door most of his treasured possessions, while in that location are those who show sudden utmost(a) cheerfulness after a long period of depressive moods. Others will have off-the-wall thoughts and will inform the adults and parents that they wish to end their lives. It is a reality that most people are not golden talk about death.When the different signs and symptoms of suicidal attempts are present, these should not be ignored. Learning the early warning signs and symptoms of suicides of adolescents ignore be of great servicing to counter it.Risk factors of Adolescent SuicideRisk factors for adolescent suicide include the following chronicle of suicidal attempts, notion, alcohol or drug tread, mental disorder, stressful situations and exposure to peers who committed suicide. Sexual abuse and lack of colloquy with parents are also major factors in adolescent suicide.Adolescents who have a narrative of suicidal attempts is one of the factors that augment the likelihood of committing suicide. Adolescents who have committed suicide previously are in dangerous of doing it again to end their suffering (McIntire,Angle,Wikoff, Schlicht,1977).Drugs and alcohol are also contributing factors that lead to suicide of adolescents. Some adolescents try to drown themselves in alcohol or take drugs to give up themselves of effect without knowing that some of these components are depressants and will result to self-injurious behavior (Frances, Franklin, Flavin, 1987).Some adolescents evict only express their resentments when they are rummy and it is the only time that they are ease from the distracts and disappointment in life.Other factors that increase the risk of suicide among adolescents are customary psychological disorder like depressive-manic personality, bipolar disorder, and feeling of distress, hopelessness and worthlessness. One corking example of adolescents depression is the repeated failure at school and the overwhelming constant fighting of parents at home which isolate him/her from his/her peers (Wallenstein, 2000).Depression among youth evict also be traced from his genetic component, sufferings from physical or familiar abuse, lack of family and engagement support and hostile school and community environment (Wallenstein, 2000).In addition, studies also show that girls, who are more emotional than boys, are greatly affected by friendships and would more likely develop suicidal tendencies due to depression brought by failed relationships (Wallenstein, 2000).The exposure of adol escents to other adolescents who died of suicide is also a risk factor. They are more likely to despatch themselves found on recent suicide event which they read, heard or witnessed (Hayes, 2000).Finally, accessibility to tools that cannister be used to commit suicide, such as firearms for boys and pills for girls, is one of the risk factors of adolescent suicide. The suicidal tendencies can dramatically increase when adolescents discover or learn that on that point are firearms at home.Any firearms confined at home should be stored and locked in a secluded area where adolescents cant reach (Grossman, 2005).Preventing Adolescent SuicideThe adolescent who is unbearably unhappy that he would commit suicide is very painful for parents and adults to understand. The parents cannot afford that their child would commit suicide. If only they could do something to prevent the act ahead of time, they will not bear feelings of grief, guilt and confusion (Wallenstein, 2000).Thus, it is pri mary(prenominal) that everyone has sentiency on the risk of suicide and its tragic aftermath. A primary prevention may prevent further suicides in adolescence.The depression and suicidal feelings can be prevented and treated if the parents, adults and other people nigh him will be able to receipt their resentment. Learning to watch and find out to adolescents who see depressed due to low school grade performance or a fight with his close friend should be seriously taken into consideration (Greenberg, 2001). Parents and adults take away to fully understand the adolescents pressure on his academic performance and why there is a need to act responsibly. It is inevitable for parents to realize that aside from their expectations for their child to jump in their academics, adolescence is the stage where parents have to live for the awakening of their childs sexual feelings, the search for self-identity, and the need for independence (Dumont, 1999).It is of great significance tha t parents ask their child if he or she is suffering and experiencing problem in school and at home. It is also essential for adolescents to feel that there are people who care for them. These people need to ensure the young ones that they are willing to listen and talk about their problems (Greenberg, 2001).Thus, keeping an devote line of communication is very important to let the adolescent feel that psyche is there to care and concerns on his received situation. Adults and parents openness and honest communication with adolescents can help suicide attempt.There are draw when adolescents do not feel comfortable expressing their dilemma to immediate family members. Hence, a person that will not judge them for their faults such as a relative, apparitional leader, coach, or school guidance counselor can be a confidante in the channelize of their parents (Greenberg, 2001).There are helpful strategies to avoid adolescent suicides. One is to talk the act to kill him or her in an o pen manner. Another is to increase the adolescents awareness that there are accessible hotline forebode numbers in terms of crisis.Acting as youth role models and by using television, films and other media as point of banter for effective ways of dealing with depression are also useful ways to prevent suicidal tendencies It will also be of great help if adolescents will have a chance to conduct their problems with their friends or other people their age who can give beneficial advice and support (Wallenstein, 2000).Different ways of helping the adolescent is getable from a number of sources like parents themselves, school councilors, teachers, family doctors, clergy men, psychotherapist, mental health care, and social agency. Adolescents with fitting support from parents, peer groups, network of friends, religious affiliations and other extracurricular activities will have an outlet in dealing with periodical frustrations and stress.Most of them will not realize the mien of these people and the feeling of isolation from friend and family and will increased their possibility of committing suicide. Medicines and therapy are also means to aid the adolescents geld suicidal thoughts brought by substance abuse and mental illness (Dumont, 1999)..The greater time provided to adolescents, the better the parents and adults will understand their childrens current experiences (Wallenstein, 2000). Adolescents usually want to feel their parents care by being disciplined, but they also want respect and self-worth in the process. The emotional bond in the midst of parents and adolescents need not be disgraced by miscommunication (Dumont, 1999).The devastating effects of emotional trauma of attempting to commit suicide by adolescents should be addressed immediately. The immediate action to take is to close the gap between the adolescents limited ability to understand the pros and cons of suicide act and the reality of it.While confused, the adolescent involve to b e surrounded with support, comfort and love. The organization of trust among adolescents during critical stage of their life will prevent their attempt for suicide.A suicide attempt is a cry for help by adolescents to help them ease the pain of emotional scars. Adolescent suicide is a complex stage that has a signal impact not only on the victim itself but for the family and entire society and knowing the risks, signs and symptoms and preventions could prevent further suicides.ReferenceDumont, M. (1999). resilience in Adolescents Protective role of social support, coping strategies, self-esteem and social activities on experience of stress and depression. journal of callowness and Adolescence, 28, 343-363.Byrne, M. (2000). Evaluation of a conflict block and problem-solving programme to enhance adolescents self-concept. British Journal of Guidance and Counselling, 28, 101-113.Blanchard, K. (2000). Great ideas, training and development. University of Minnesota, 24-